Hey Siri, what’s the future of social media privacy and networking ?
Even Siri, the omniscient voice that comes from your iPhone could not tell you the correct answer, mainly because nobody really knows.
What we do know is that the current features that social media platforms offer do not align with what its users want. Meaning, the present system of social media is no longer viable.
Voice recognition, biometric activation and smart filters are just a few features. They have been rapidly developed in recent years and are used daily. These are constantly upgraded with new ones appearing with every app update.
However, privacy regulations and protected data which cannot be sold or shared is something that is not currently the main focus of social media developers.
As a result of these observations, it is evident that some changes will need to be made in this respect in the future.
So what is the Future of Social Media Privacy and Data Security?
People are beginning to use niche social networking sites for many reasons. Following a recent security violation that exposed the data of around 30 million Facebook users, Facebook CEO has stated that ‘the future is private’ and that the public are continually searching for a ‘privacy focussed platform’.
So, ‘if the future is private’ (and major social networks don’t adhere to this rule), will we ever find a social media platform that is dedicated to our privacy?
How private is our “private future”?
#1 Tight regulations about data ownership will be enforced
Internet users will have to give their consent to platforms to use their data. For example, California’s Consumer Privacy Act enhances privacy rights by allowing internet users to deny the usage or sale of their data.
Additionally, the General Data Protection Regulation (GDPR) laws state that there must be ultimate transparency and lawfulness when it comes to processing and collecting online data.
This should allow EU users to understand more about how their data is being used. Also to ensure that any data sourcing by third parties is conducted with permission and honesty.
#2 Users will advocate for increased control over their personal information and internet data
Research conducted by Pew Research Centre revealed that over half of all Americans still don’t feel confident that their data will be used. Meaning, it is likely that they will continue to fight for increased regulations and laws regarding cybersecurity.
It is not unheard of nowadays for people to delete their social media accounts to prevent theft of their information and ensure their safety. Some delete their accounts to maximize their chances of employment, although Richard N.
Bolles mentions that around 47% of employees would reject applications if they could not find a social media presence for them in his book ‘What Colour is Your Parachute?’.
Others choose to include minimal amounts of personal information on their accounts.
These statistics and tendencies clearly show that despite the introduction of new laws regarding privacy. Users still do not have the confidence that their data will be protected. This suggests that users will continue to advocate for stringent privacy regulations and data protection online and on social media.
#3 Social media users will want to share a smaller quantity of personal information
On the settings section of the account, various social media platforms provide the option to input a large quantity of information such as occupation, middle names, relationship status and gender.
This means that as a result of the increased distrust of data security, a large reduction of the amount of personal information that users choose to share online could occur in the future.
#4 Communicating via encrypted, safe platforms is a real need
Concern about data exposure and online privacy are real issues our society needs to address. We need to improve it in terms of the future of social media and online communication. A revolutionary shift away from news-feed posts towards more direct, private interactions will be initiated.
Encryption will be more widespread, which means that messages between two individuals will not be accessible to the platform developers. For example, the creators of major social networks will not be able to read the messages between you and your friends.
Increased message encryption is already happening. Large companies such as Apple advocate end-to-end encryption on their devices to protect their users from being monitored or surveilled by third parties.
Encryption also enhances security in terms of passwords, personal information and private information.
However, there has already been some controversy around the encryption of messages, as some people claim that this will facilitate grooming and prevent the conviction of criminals through messages sent via social platforms.
#5 Disappearing content is here to stay
Snapchat pioneered this concept with the option to send a photo to another individual which is only available for 10 seconds before disappearing entirely. Other organisations are beginning to implement this option within their platforms too.
This is likely to continue into the future with statuses, photos, and data, in general, being removed or becoming unavailable. That would be after a particular period of time.
#6 Social media will have to offer remuneration for users’ data
Another thing that is also predicted is that social media platforms will begin to offer financial rewards. Especially to those who agree to share their data. Reward-based schemes for those who agree to share data already exist. An example is apparent on the platform known as CitizenMe. They pay their users to answer survey questions allowing them to collect data.
Are you ready for the future of social media?
At Fourview, we know that all of this is coming in the future. So why not initiate the change today?
Our main aim at Fourview is to provide a social media platform that is entirely focussed and committed to your social networking privacy. You deserve the promise that your information online is safe and secure now, not in 5 years.
Say goodbye to hackers, advertisements and the paranoia that comes with a lack of privacy guarantee. Those days are behind you.
Your data will not be sourced or exploited. We can promise that the information you post will only be seen by those whom it is intended for.
Assert ownership over your data. Join us today.